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Choose Your Drop

Pick your level.

Core
Core Strategy
Delivered in 5 business days
$1,200
One-time purchase
  • Recommended ad channels and campaign structure
  • Ad copy, creative direction, and CTAs
  • Audience targeting guidance
  • Budget allocation recommendations
  • Optimization instructions
Get Core Strategy
Premium
Premium Strategy
Delivered in 10 business days
$2,200
One-time purchase
  • Everything in Enhanced
  • Post-campaign review and analysis
  • Actionable next-phase recommendations
  • Budget reallocation guidance based on results
  • Full optimization roadmap for next campaign
Get Premium Strategy
What's Inside Every Advertising Drop

A complete campaign plan.

01 —
Channel Recommendations

The right platforms for your audience, budget, and goals — not a generic "run ads everywhere" approach.

02 —
Ad Copy & Creative Direction

Fully written ad copy with headline, body, and CTA — plus creative guidance for visuals and video formats.

03 —
Audience Targeting

Specific targeting parameters by platform — demographics, interests, behaviors, and custom audience strategies.

04 —
Budget & Pacing

How to allocate your budget across campaigns, how to pace spend, and when to scale up or pull back.

05 —
Testing & Optimization

What to test, how to test it, and how to read the results — so your campaigns improve over time.

06 —
KPIs & Performance Metrics

The numbers to watch, what they mean, and when to act on them — so you always know what's working.

How it works

From purchase to ready-to-use
in 4 simple steps.

01
You buy
One-time payment. No account needed. Takes 60 seconds.
02
You get a survey
A short survey link arrives in your inbox within minutes.
03
You fill it out
5 minutes. Plain questions about your business and audience.
04
Your doc arrives
Your complete advertising strategy arrives in a branded Google Doc.
Tell us about your business
8 questions  ·  10–15 minutes  ·  the more detail you give, the better your content
What's the name of your business?
Bloom Cleaning Co.
What industry are you in?
Residential Cleaning Services
Who is your ideal customer?
Busy families and professionals in Toronto who want a reliable, trustworthy cleaner they can book regularly.
How would you describe your brand voice?
Friendly, reliable, and detail-oriented. We treat your home like our own.
docs.google.com · Content Drop — Your Deliverable
View only
THE CONTENT DROP  ·  YOUR DELIVERABLE
Your Advertising Strategy. Ready to launch.
David — Restaurant · Calgary · Meta Ads · March 2026

Hi there,

Everything below was built specifically for your business — your voice, your audience, your goals. Nothing recycled, nothing generic. Here's what we made for you.

ENTRY 01
Campaign 1 — Awareness
META ADS
Target: Women and men 28–50 within 15km of Calgary city centre. Interest targeting: dining out, date night, local restaurants. Exclude: existing page followers...
Ad copy: "Calgary's best kept dinner secret. Book your table this week."
Launch tip: Run this campaign Thursday–Sunday when dining decisions are most active.
Questions

Before you buy.

Do you run the ads for me?
No. You receive a fully detailed plan to implement yourself or with your team. The strategy tells you exactly what to do — you control the execution.
How do the three levels differ?
Core covers everything you need to launch. Enhanced adds advanced testing, pacing, and KPI templates. Premium includes a post-campaign review with specific recommendations for your next campaign based on your actual results.
What platforms does this cover?
Meta (Facebook and Instagram), Google, TikTok, LinkedIn, Pinterest, and YouTube — depending on what fits your audience and goals. Your survey tells us where to focus.
Can I upgrade to a higher level later?
Yes. You can purchase a higher-level drop at any time to build on what you already have.
Is this right for me if I've never run ads before?
Yes. The strategy includes step-by-step implementation guidance designed for business owners who are new to paid advertising — not just for experienced marketers.

Not ready for ads yet?
Start with captions.

Build your organic presence first with the $45 captions drop — then layer in paid strategy when you're ready.

Try Captions First — $45 View All Drops