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Foundation Drop

Know exactly
who you're talking to.

Most businesses market to everyone — which means they reach no one. A custom audience persona tells you exactly who your ideal customer is and how to reach them.

  • Detailed profile of your ideal customer
  • Demographics, behaviors, interests, and pain points
  • Messaging guidance for your specific audience
  • Content theme recommendations based on your persona
  • Practical application tips for social, ads, and email
Audience Persona Builder
Know your customer. Market smarter.
$25 one-time

Survey sent within 24 hrs · Persona delivered in 48 hrs

Buy Now — Get Started
No subscription or recurring charges
No calls, no meetings required
Pairs perfectly with the captions drop
What's Included

Your complete audience profile.

01 —
Demographics Profile

Age, location, income level, occupation, and lifestyle factors — a clear picture of who your ideal customer actually is.

02 —
Behaviors & Interests

How your customer spends their time, what they consume online, and what motivates their purchasing decisions.

03 —
Pain Points & Motivations

The problems they're trying to solve, the outcomes they want, and the fears that stop them from buying.

04 —
Messaging Guidance

How to talk to this person — the language, tone, and angles that resonate with their specific mindset and needs.

05 —
Content Theme Recommendations

The types of content your audience engages with most — so every post, ad, or email is built for the right person.

06 —
Application Roadmap

Practical guidance for applying your persona across social media, paid ads, email marketing, and your website.

Why It Matters

Most businesses assume
they know their customer.

They don't. Most owners market based on gut feel — posting what they think looks good, targeting broadly, and wondering why it isn't converting. A clearly defined audience persona fixes the foundation that everything else is built on.

higher engagement for persona-targeted content vs. generic posts
$25
the most affordable thing you can do to improve every piece of marketing you create
48h
and your entire marketing foundation is clearer than it's ever been
How it works

From purchase to ready-to-use
in 4 simple steps.

01
You buy
One-time payment. No account needed. Takes 60 seconds.
02
You get a survey
A short survey link arrives in your inbox within minutes.
03
You fill it out
5 minutes. Plain questions about your business and audience.
04
Your doc arrives
Your three detailed audience personas arrive in a branded Google Doc.
Tell us about your business
8 questions  ·  10–15 minutes  ·  the more detail you give, the better your content
What's the name of your business?
Bloom Cleaning Co.
What industry are you in?
Residential Cleaning Services
Who is your ideal customer?
Busy families and professionals in Toronto who want a reliable, trustworthy cleaner they can book regularly.
How would you describe your brand voice?
Friendly, reliable, and detail-oriented. We treat your home like our own.
docs.google.com · Content Drop — Your Deliverable
View only
THE CONTENT DROP  ·  YOUR DELIVERABLE
Your Audience Personas. Know who you're talking to.
Jamie — Personal Training · Vancouver · March 2026

Hi there,

Everything below was built specifically for your business — your voice, your audience, your goals. Nothing recycled, nothing generic. Here's what we made for you.

ENTRY 01
Primary Persona — Lisa
IDEAL CUSTOMER
Age 38. Two kids. Returning to fitness after maternity leave. Intimidated by gym culture. Looking for someone who understands her life isn't just about working out...
Key message: "I get it. Fitness that fits your life — not the other way around."
Avoid: Before/after content, extreme transformation language, anything that feels like pressure.

Build the foundation first.
Then the content.

Get your persona drop, then pair it with the captions drop — and your content will be built for the right person from day one.

Get My Persona — $25 Then Get Captions — $45